nation branding

Keep calm and move to Romania: British ad campaign backfires despite Government efforts

Romanian answer to UK negative campaign in Romania

The UK government’s recently proposed strategy to discourage a new influx of eastern European immigrants has made some Romanians respond with a counter-attack, prompting a diplomatic row between the two countries In one of the latest attempts to make the

Cool Balkania? Nation branding and the rest of Europe

Nation Branding Cool Balkania

In case you haven’t seen the latest EU promo video about Southeastern Europe, it’s trying to tell you we are all different and one and the same. Really? The only problem with this enlightening video is that it doesn’t exactly